Patients and the public want to know they are getting great care.
(and existing systems do not make it possible for patients to identify and choose the very best care)
Doctors and nurses deserve to get regular, comparative feedback on the care they give.
(but only a tiny percentage of those working in the NHS get timely, personalised, comparative feedback on how the great work they do is perceived by patients)
Organisations need to be fully and continuously aware of the quality of all the care they deliver if they are to become world-class.
(this ensures excellence is recognised and disseminated, and poor care is identified before patients are harmed)
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