Thursday 12 August 2010

Over-50s increasingly doing research online

Recent research by the UK Online Measurement Company revealed that the number of Britons using the internet had risen by nearly 2 million in the space of 12 months, with the biggest growth witnessed in the over-50s age group. The charity Age UK advises older people to make the most of the internet, claiming that they could save both time and money by getting online. It also notes that broadband access gives older people "a wealth of information at your fingertips" and - in a brochure produced with BT - recommends use of online comparison sites.

It is interesting how many people in senior health positions across the UK claim that web-based ratings and reviews of healthcare discriminate against the older patient. I wonder where they get that prejudice from?

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