This weeks report about the variation in quality of UK maternity services provides yet another example of why patients and the public need to make careful choices about their care - who provides it and where it is is delivered.
But how to find the best care when there is so little information allowing you to compare one hospital or doctor against another?
The views and opinions of other patients and users of healthcare is known to be accurate in predicting where great care can be had - and helping all of us avoid those hospitals that doctors and nurses know to avoid!
This brings with it an obligation on all who use services to provide their feedback: to help the next patient, to say thank you for great care, and to highlight how hospitals can improve what they do.
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