Choice in healthcare empowers the public

The Cabinet Office and the Government’s office of Fair Trading recently held a seminar looking at the importance and role of services like iWantGreatCare in helping the public get better services, including healthcare. The resulting report outlines how and why such an approach is good for the public and creates healthy competition - as well as considering concerns.

iWantGreatCare is used as an example of ways to increase competition and choice in healthcare.

“...consumer choice in public services will only bring benefits if that choice is informed and effective. Active consumers switching from poor performing providers to those that offer better service or value for money can contribute towards growth through increased efficiency in the delivery of public services.”